Stay fabulous!

Imake Look is a hair salon where you find a new hairstyle, attitude, and brilliance to your life.

VAGANZA: Visual identity / Brand strategy / Website Design

PARTNERS: Tovari: Website implementation / Muodoste: Interior design

Text that says "make look" on a dark red background.
Icon of two stylized pink human figures on a teal background.
A yellow background with a purple smiley face, one eye as a circle, a sparkling eye, and a curved mouth.
A person holding a tablet displays a website with a young woman in a pink sweater making a peace sign, with pink, purple, and yellow color scheme, text in Finnish, and various buttons for booking appointments and exploring services.
A colorful office with glass walls decorated with large blue number '8', pink heart, yellow star, and blue wave shapes, along with red and pink text that reads 'Pysy upeana'. Inside, there are plants, a black chair, a white table, and shelves with various items.
Counter in a store with various products, a plant on the left, and a maroon semicircular wall with a round light fixture on the wall behind.

Be unique. Be yourself.

Often, hair is given the rush job treatment, which can lead to it being styled incorrectly or losing its shape, color, and shine far too soon. At Imake Look, customer is not seen merely as a head of hair; customer is seen as an entire person. Age, face shape, and hair texture are all considered. That’s why you will leave feeling like the best version of yourself, both inside and out. At imake Look, staying true to yourself is always in style.

A young woman with pink hair and pink fluffy hoodie making a peace sign over her eye, smiling in front of a pink background with colorful abstract shapes.
Colorful cards on a table with messages like "Psyv up revealing" and large graph-like icons, some with heart symbols, suggesting a fun or promotional setting.
Inside a beauty salon, a woman is getting a pedicure while she is lying on a chair, and a woman is doing a facial or massage nearby. The room has potted plants, shelves with beauty products, and colorful chairs.

Waving the flag of the hairdressing industry high

Imake Look is more than just a place for hair care—it's a gathering spot for beauty lovers. Here, the art of hairdressing is valued and hairdressers are truly defining their field. This commitment is evident as Imake Look focuses on high-quality work, raises standards, and promotes ongoing education. At Imake Look, lively conversations start, inspiring experiences are shared, and laughter is common as everyone learns how to better care for each other and the environment.

Volume in Appearance

Like Imake Look’s customers, we wanted them to stand out visually. The boldness, vividness, and joyfulness of visual identity can be seen throughout Imake Look’s communications and extending into the actual salon.

A yellow background with purple abstract shapes forming a smiley face with one eye and a star-shaped eye, and the words 'imake look' at the bottom.
Design with the words "Uusi look" in large white and pink text on a dark pink background, decorated with pink star shapes, and smaller text below that says "imake look".
Purple background with white text that reads 'Pussy upeana' and smaller pink text at the bottom that says 'imake look' with pink star-like decorations.
Graphic with two yellow silhouettes of people, a pink heart above them, and the words 'imake look' at the bottom.

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