Say no to bad coffee

Kirjalan Paahtimo is a small coffee roastery where the flavors of the world meet the craftsmanship of the Saimaa region.

VAGANZA: Brand strategy / Visual identity / Package design
PARTNERS: Photography and video: Pihla Liukkonen

Pink background with a logo featuring a stylized letter 'K' and a leaf, and the Finnish words 'Kirjalen Paahtimo'.
Stylized letter "K" with a leaf integrated into the letter shape on a purple gradient background.
Text in Finnish that reads "Kirjailan Paahtimo" on a light peach background in bold magenta font.
A woman smiling and holding a mug, standing next to a man wearing a gray beanie, with a pink background.

Turning everyone into the barista of their own life

Making coffee is a ritual. For some, it's sacred; for others, it's an everyday activity. Kirjalan Paahtimo provides a springboard into the world of coffee. But they are not satisfied with just being coffee makers. They are activists and consultants of good coffee. They create culture where everyone can brew the best cup of coffee in their life.

A man and woman sitting on a pink surface, drinking coffee from cups, with the woman lying down and the man sitting behind her, raising one leg with a yellow mug on his foot.
A disposable coffee cup with a white corrugated sleeve in front of three cardboard boxes with heart-shaped cutouts revealing coffee stirrers inside, set against a purple background.
Four pink bags of coffee floating against a pink background, with labels indicating different types of coffee.
A man and woman hugging each other while holding boxes of feminine hygiene products, with a plain white background.

Relaxed, gentle, and full of life

The brand of Kirjalan Paahtimo is neither official, declarative, nor boring. Their brand colors outside the lines. It dares to dance on an empty dance floor. And it raises its cup high to good coffee and mornings scented with the aroma of coffee. Kirjalan Paahtimo doesn’t try to sound or look like it’s from somewhere else. It sounds like a world conqueror from Mikkeli—calmly and gently.

A line drawing of a smiling person with wavy hair, with a large purple bow or hat on their head, against a lavender background.
Pink line drawing of a smiling person with spiky hair, wearing an eye patch, and holding up a hand in a waving gesture.
Line drawing of a smiling person with shoulder-length hair, glasses, and a large bow behind their head, set against a beige background.
Two hands holding a cardboard box with pink packaging bags inside against a purple background.

Saving the world from bad coffee

Kirjalan Paahtimo believes in the power of good coffee—its ability to bring people and the whole world together. You can drink coffee with others, but with your coffee, you're never truly alone. It serves as a driver of thoughts, a mediator of better conversations, and a creator of experiences. That’s why it matters what kind of coffee we drink. Kirjalan Paahtimo is the rescue team for good coffee, where, packet by packet and cup by cup, good coffee wins.

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