Jam for imagination

Nokiakka is award-winning artisan jam that was born from two people's love for food, each other, and jam, where genuine ingredients, strong traditions, and boundless creativity meet.

VAGANZA:

Brand Strategy / Visual Identity / Packaging Design / Photography / Website design

Colorful gradient background with the word 'NOKIAKKA' written in white capital letters.
Text reading 'NOKIA' on an orange background.
Pink background with white circular text that reads "Nordic Premium Jam" repeated around the circle.
Jar of Nordic premium jam labeled carrot ginger with black lid, placed on a piece of driftwood on light-colored fabric surface.
Two jars of Nordic premium jams, one with beetroot ginger flavor and the other with carrot ginger flavor, placed on top of a navy blue box labeled Nokiakka, with a green background and some other product containers partially visible in the foreground.
Two jars of carrot ginger jam with a spread on a spoon, a dollop on a knife, and two whole carrots on a pink background.

Jam that makes everything sooooooooo good.

Nokiakka’s challenge is to make jam made from North Karelian vegetables taste good in everything that is desired to be good. Therefore, it cannot be like berry jams. Therefore, it cannot be boring. Nokiakka inspires to be open-minded, creative, and to do things based on senses. We developed the slogan "Jam for imagination" around the brand. In this way, diners were encouraged to boldly try the jam in different culinary experiences. We also introduced "Nordic Premium Jam," a new jam category emphasizing the quality of ingredients and our northern heritage in global markets.

Person sitting at a wooden table looking at a website on a laptop selling jars of carrot and ginger jam, with a cup of coffee nearby on a saucer, in a cozy room with natural light and houseplants in the background.
Two jars of Nordic premium jams, one labeled beetroot ginger and the other carrot ginger, placed on a black surface with decorative objects and a glass of water behind.
A partially eaten scoop of vanilla ice cream with caramel sauce and crunch toppings on a pink background, with a spoon containing remnants of the dessert.

Ruggedly luxurious

The visual style was crafted to be clear, ruggedly luxurious, and international. For the colors, we aimed for straightforwardness: carrot jam is orange, and beetroot jam is purple. Simple. This makes it easy to tell our products apart on the shelves and to add new products with just small changes. The typography lends a touch of luxury to the appearance without resorting to the clichés typically associated with luxury products. And for the photos, we took inspiration from fashion shoots, which really makes Nokiakka’s jams stand out in the world of jams.

Assorted jars of jam labeled beetroot ginger and carrot ginger placed on a wooden table, with some donut holes dusted with powdered sugar visible in the foreground.
Colorful boxes of Nokiakka Nordic premium jam with one box open showing jars and green interior with text that says "Jam for imagination" and "It's time to jam!"
Red beet, yellow lemon, orange carrot, and ginger root on a white background.
Gradient background transitioning from pink to orange.
A jar of carrot ginger jam with an orange label and a black lid, a carrot placed on top of the jar, and a circular text overlay that reads 'MAKES EVERYTHING THE GOOD FOOD.'
A person gratefully juicing a lemon with a hand on a lemon on a pink surface. A grater and chunks of what appears to be food are nearby.
Two jars of Nordic premium jams, one beetroot ginger and one carrot ginger, placed on a white surface with a crumpled background, surrounded by decorative objects, with white text arranged in a circle reading "I AM A JOE JELLY."
Jar of carrot ginger jam on bed of driftwood and beige fabric.
A pattern with black background and repeated white circular text reading 'NORDIC PREMIUM JAM' inside each circle.

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