Company

Three designers. Three entrepreneurs. Vaganza was born from the will to create business of our own making and brands that are in a class of their own.

Vaganza’s three founders against a brick wall, black and white photo

We believe in creative ideas that spring from the core of your brand. Ideas that stir emotions, get noticed, get talked about and are good for your business. We take you toward the future you hope for. That future is born from a meaningful story, recognizable visuals and above all concrete actions that can be felt, touched and experienced.

Founders

Tuomas Kinnunen laughing with his eyes closed in front of parrot wallpaper

Tuomas KinnunenStrategy and design
tuomas@vaganza.fi
+358 50 379 7269

Ilkka Kosunen smiling, hand on his cheek, against a white tiled wall

Ilkka KosunenCEO, creative
ilkka@vaganza.fi
+358 40 530 7413

Pasi Peltonen with his hands clasped in front of a leafy tree in the evening

Pasi PeltonenDesigner
pasi@vaganza.fi
+358 44 546 1573

How do we think?

A brand is a feeling

If a brand doesn’t stir a feeling, it won’t stir any desire to buy either. Nobody buys an idea or numbers if they don’t trust the brand, don’t fall for it or don’t find it meaningful to them.

A brand is an operating system

A brand is your company’s system of belief and believability. It isn’t only for marketing: your brand’s mission, values and vision guide everything the company does.

Be in a class of your own

Recognizable. Memorable. Stirring. Distinctive. The best way to be unique is to be yourself. Together we find what’s distinctive about your business and your company culture and tell it clearly to the rest of the world, so that your customers, your employees and your partners can be proud.

The Great Brand Loop

Together we create the strategy, the visual identity and the communications materials. In the end, what decides is how the brand is led and what actions it inspires. Actions either strengthen the brand or weaken it. We help you take the brand from documents to action.