Branding for AI-ready companies
This is a service for companies and organizations that use Claude actively and widely. The main focus is on marketing, sales and communications. Our aim is to make all your communications materials feel consistent and the end result sound like you. Our service is not software that can be sold, but is tailored to suit each company’s use.
Ten people, ten different brands
Without shared rules, everyone gets their own version of the brand from their machine.
Graphics, fonts, layouts and key messages vary. No single piece looks all that bad, but together they give a mixed impression and weaken the brand’s impact. We create the rules and structures for how communications materials are built, so that nobody builds their own version.
It all starts with strategy
First we build a brand strategy, which defines your company’s characteristics, what it is and what it isn’t.
If you don’t know what your company is, neither do your customers, your employees, let alone AI. Writing the strategy is the foundation for your whole company acting consistently. The very best way to create a strategy is old-fashioned conversation between people. The machine gets the result, and the basis for how the AI behaves is built from that.
Strategy is given a face
The visual identity is part of a system that AI understands.
No longer just a PDF, but materials and design systems built directly into Claude, so that every piece, from social media ads to presentations and from websites to apps, is built from the same source.
The brand as an operating system
A strong strategic and visual brand is built into infrastructure.
We write the strategy and the identity in a form Claude can use. On top of that we build an image and video bank where every employee can find content for sales, marketing and communications. The rules go into use across the whole company. Everyone who uses Claude can work with the brand efficiently from day one.
A dynamic brand
Developing a brand is no longer a project done every five years, but a full-time process that responds to change.
The guidelines aren’t carved in stone. We follow what is being done and what works, and we update the rules whenever something new comes along. A product, a market or a word you no longer want to use. The update is available to the whole team right away.