A man in a bow tie presenting an electricity meter behind his desk

Smart Meters on Tour

Positive energy, powered by three electricity distribution companies and 300,000 electricity meters.

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Smart Meters on Tour is a joint meter replacement project by Järvi-Suomen Energia, Kymenlaakson Sähköverkko and PKS Sähkönsiirto. During 2024–2028 the companies’ 300,000 customers get new smart meters, which make for more efficient and accurate planning of energy use. It was also a chance to take the brand straight into customers’ homes.

Because the installations move from one area to the next, it was natural to call it a tour. In keeping with the theme, the tour got several songs in different musical styles and music videos, and a fictional band was founded too, Sähkö N’ Siirto.

The campaign did what it set out to do. Instead of official announcements that pass people by, people already knew what was going on before the installers arrived.

Watch the music videoWatch the info video

What we have done:

  • Brand strategy
  • Visual identity
  • Communications
  • Website design
  • Print and digital materials
  • Photography
  • Mascot design
  • Video concepts and scripts
A long-haired man behind a piano, three white doves flying around him
A singer raising two electricity meters overhead in pink smoke
A five-piece rock band posing in a factory hall, a guitar in front
An electricity meter mascot with eyes on an empty stage in smoke and colored lights
Two performers in neon light, the man with a fluorescent tube on his shoulder and a meter at his waist
The electricity meter mascot and a guitarist dressed as Santa among lightning bolts
Three installers with meters in their arms and the tour’s logo on purple
Full-page newspaper ads telling the people of Nurmes that their electricity meter is being replaced
A hand holding a picture of an electricity meter over a blue tour brochure
A phone showing the tour’s ad: your electricity meter is being replaced