Three boards charred to different degrees on an orange background

Hiil

Hiil is changing the way the world will build with wood. A non-toxic, carbon-negative and energy-positive wood charring method also gives a new life to wood condemned as waste.

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Hiil has combined an ancient technique with the newest charring technology. The company makes charred construction timber from the wood industry’s side streams, so that no new forest needs to be cut down. This makes it possible to radically reduce the carbon footprint of construction.

Hiil’s brand is built on innovation and change. Our role has been to light the flame for Hiil’s internationalization and for the birth of a new building standard. Once again, we don’t build the uniqueness, we strengthen what already exists at the core of the whole brand.

What we have done:

  • Brand strategy
  • Visual identity
  • Website design
  • Photography
  • Brochures
  • Packaging
  • Presentations
A charred board on pieces of charcoal with the text Charred to life
The Hiil logo on a green background
Three charred boards on a light green background
A Hiil maker leaning on charred boards at the factory
Hiil’s colors on top of charred boards: charred black, fire orange and nature green
A woman wrapped in a blanket against a charred wall
A man in bed under a duvet, a charred wood wall behind him
Hiil’s brochure: the cover and an open spread
A hand holding a phone with Hiil’s website
Hiil’s website on a laptop
The text Charred to life on a dark background
A branch leaning against a charred board on a dark green background
Three Hiil social media ads on a green background: bark, charcoal and smoke