The Ilosaarirock main stage at night, the crowd in front and blue lights

Ilosaarirock

Ilosaarirock is one of the best-known brands in Eastern Finland. The festival gathers 60,000–70,000 people at Laulurinne in Joensuu to enjoy music, food and each other’s company for what has been named the best weekend of the summer.

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Ilosaarirock is visible, and then some. We have been responsible for nearly all of its visual communications in digital and print media, and on the festival grounds too, in signs and stage banners.

The ongoing brand partnership began in 2013. During our smoothly flowing work together, Ilosaarirock has grown from two days to three and sold out several summers.

What we have done:

  • Visual identity
  • Website and mobile app design
  • Digital media: social media, web banners
  • Print media: newspaper ads, posters, the festival program, flyers, stage banners, textiles, labels, signs and wayfinding
  • Street ads, tram ads, metro station ads and digital screens nationwide
  • VIP package sales materials and sales support materials
  • Corporate sales presentation
A poster for the best weekend of the summer on a JCDecaux column, a cyclist passing
An ad about FOMO on a street screen
Two Ilosaarirock banners on poles against a blue sky
Ilosaarirock’s website on an iMac: the main stage with fireworks
A phone in a hand showing Ilosaarirock’s festival info page
An open festival program on the grass with the gig schedule
The festival entrance under turquoise Ilosaarirock fabric, people at the gate
Pink wayfinding signs on a post pointing to the stages, the main gate and info
Big turquoise Ilosaarirock letters in front of trees, people sitting at their foot
A site map and gig schedule on a big board, two festival-goers posing beside it
A reminder to protect your hearing on a stage screen
A festival worker’s shirt that calls them the summer’s best staff
A red Ilosaarirock stage banner, the crowd in front
A sign for the best weekend of the summer above the fences
An Ilosaarirock sign on a pond’s shore, swans and flower decorations
The main stage by day, a full crowd in front